

Webinar
Your readers' inboxes now summarise your emails before anyone clicks open. Learn how to write emails that work with the AI inbox (not against it) so your content still drives clicks, replies, and real engagement. Thursday, 18 June 2026 9 PM CEST | 3 PM ET | 5 AM AEST *This is a free workshop
Come ready to rethink your inbox. Leave knowing what your readers see before they ever open.
Do you know what most senders haven't clocked yet? Your emails are being read, summarised, compressed, and judged...before your reader even decides to open them.
Gmail's AI Inbox is now the default for most users. It pulls the key information from your email and presents it as a summary. Which means your subject line, your first few lines, and the way you structure your content are all being filtered through a layer you didn't write.
This month, we're unpacking what that means for you as a sender - and more importantly, how to write for it.
Not in a "the robots are coming" kind of way. We're talking about practical, immediate shifts you can make to how you write and structure your emails so that the AI layer works for you, not against you.
We'll be covering:
What your readers actually see before they open (and why your open rate might be telling you the wrong story).
How AI summaries decide what to pull from your email, and what gets left behind entirely.
The first-line framework: why your opening lines now carry more weight than your subject line alone.
How to structure your emails so the summary drives curiosity, not satisfaction.
Bonus*
We'll show you exactly how to audit your own recent sends against the AI inbox, so you can see what's being surfaced, what's being buried, and what to change before your next send.
Bring your last few emails. We'll look at them together.