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Hello, hello, {{name|Friend}}!

Welcome to Volume 7 of Email Tools TLDR, your favourite email about (the best) email tools and resources out there.

We've covered some brilliant tools so far, from email design to verification tools and link-tracking (and everything in between). Today, we're bringing you something a little different.

If you're a newsletter creator, you already know the grind. The source hunting, the rewriting, the formatting, the 20 open tabs at 11 pm on a Sunday. It adds up.

(Like, 40+ hours a month, by most estimates 🫠).

Today's tool wants to give you those hours back (without making your newsletter sound like a robot wrote it).

Meet HeyNews, the editorial intelligence platform for newsletter creators.

Curious? You should be.

(PS: These are exclusive to our Email Advice in Your Inbox community. If you’d like to stop receiving these, simply hit this link or the preferences button to choose what you’d prefer to hear from us.)

More about HeyNews

Over the years, we've tested our fair share of AI writing tools.

Most of them generate content fast, sure, but the output reads like… well, AI. And then you spend the time you "saved" editing everything back into your own voice.

HeyNews takes a fundamentally different approach.

Rather than generating “generic” content from a blank slate, HeyNews learns from your existing newsletter archive (your vocabulary, your sentence rhythm, your section structure, your recurring editorial patterns) and produces drafts that already sound like you wrote them.

The founding team (Cagri Sarigoz and Eren Daskesen) spent over a year and nearly 600 internal issues validating this workflow before opening it to the public.

Nope, not beta testing but battle testing this bad boy ⚔️

And, we need to add a disclaimer to say they haven't got us in a chokehold to say that either. This one just wound up impressing us because, well, we’ve managed to save at least a few hours (in this email included).

So, let's walk you through what it does.

How HeyNews works

The workflow is actually pretty simple. Literally three steps, and you're off:

1. Connect your archive

HeyNews ingests your past newsletters via beehiiv, Kit, or any archive URL (with more ESPs in the works). The more you've published, the sharper your voice profile becomes. Setup takes minutes, and voice training runs in the background.

2. Monitor your sources

Every site, feed, and platform you've historically referenced gets extracted and monitored automatically. Incoming stories are ranked by editorial fit. New, relevant stories and sources are also surfaced from a global story pool matched to your editorial patterns (so, no more manual tab-checking).

3. Generate your draft

One click, and… voila, a full issue in your voice, your format, sourced from stories matching your editorial patterns, all ready to polish and publish.

That's, on average, 40+ hours of monthly production reduced to roughly five to ten minutes per issue 👀

The stuff that stands out

Where HeyNews really separates itself is the depth beneath that simple workflow.

Here are the features that shifted it from "interesting concept" in our minds, into "this could genuinely change how creators produce newsletters":


1. Voice fidelity that (actually) works

AI Writers train on each creator's archive to build a persistent voice profile, so there’s no memory loss between sessions.

You can even run separate writers for separate formats (say, a Monday deep-dive and a Friday roundup) and each one continues to learn from open and click-through data after every send.

And, it sounds like you, because it learned from you.

2. Source intelligence pipeline

The source curation pulls and scores stories from RSS feeds, followed sites, social profiles across X, LinkedIn, Instagram, TikTok, Reddit, and saved articles. You can paste any URL, and HeyNews routes it to the right source type.

It's like having a research assistant who understands your way of composing things.

3. The Chrome extension

This one's a game-changer for on-the-go curation.

The HeyNews Chrome extension lets you save articles, sources, and stories as you browse…and they feed directly into your source pipeline.

If you've ever emailed yourself a link "to use later" and then forgotten about it, this solves that problem beautifully *chef’s kiss.

4. Compose workspace

The drafting environment includes Smart Select for auto-picking relevant stories per section, one-click transforms (shorten, expand, formal, casual, simplify, more persuasive), Hot Takes for short opinionated commentary, AI chat refinement, subject line and preview text suggestions, and image search.

Phew! Each tool feels like it belongs in its own standalone app, but it's all under one roof, which is the big appeal here.

5. Automations

You can create scheduled drafts on weekly or biweekly cadences with fresh-story guardrails.

Important note, though: HeyNews never publishes on its own. Creator review is always required before any issue goes out, so that final editorial judgment stays with you, always (which is the way it should be).

6. Per-issue analytics

Open rate, click-through rate, unsubscribe and bounce rates, a best-send-time heatmap by weekday and hour, and recipient-trend warnings…all viewable across 7, 30, 90, or 365-day windows.

Another neat time-saver to avoid diving into your ESP while working here.

One more thing: AdApt

If you monetise your newsletter with sponsorships (and if you don't yet, you probably will), you'll know the pain of receiving ad copy from a sponsor that feels...off.

It's written in their voice, not yours, and dropping it into your issue without editing can feel jarring for readers who subscribed for your tone.

HeyNews built a separate tool for exactly this problem, and they call it AdApt.

AdApt rewrites sponsor-provided ad copy to match your editorial voice (the same voice profile HeyNews already learned from your archive). So instead of spending 15-20 minutes per sponsor placement manually softening corporate-jargon copy into something that doesn't break the reading flow, you get a version that sounds like you wrote it.

Because, technically, the AI that learned from you did (see what they did there?)

It works for both sides of the table, too. Publishers use it to keep their issues feeling cohesive, and advertisers can use it to generate ad versions tailored to every newsletter placement in a campaign. If you're running ads across multiple newsletters (or accepting them from multiple brands), that's a pretty sweet time-saver on both ends.

And for those of us who've agonised over making a sponsor block feel native, this is a clever addition to the platform.

Our overall impression

To sum things up: HeyNews isn't just another of those AI writing tools.

These guys have put in serious work to turn this into an editorial workflow built specifically for newsletter creators.

The voice training is the real differentiator here. Where other tools start from zero every session, HeyNews builds a persistent understanding of how you write, and it gets seriously sharper over time.

Combine that with automated source curation, a Chrome extension for on-the-go saving, and a compose workspace that speeds things up, and you've got a platform that addresses the full production pipeline for your newsletter.

A couple of things we'd love to see down the line:

  • Multi-language support: English-only at launch, though additional languages are on the roadmap. For our community members operating in multiple markets, that's one to watch.

  • More ESP integrations: Native sync with beehiiv and Kit is great, but broader ESP integrations would open this up to even more creators (though this is in the works).

That said, overall, we're pretty impressed. This feels like a tool built by people who've actually run newsletters (because they have).

And testing this across nearly 600 issues over 10 formats before they even launched publicly?

That internal groundwork seriously shows.

Where to try HeyNews?

As exhaustive as our quick review may have been, you can find out more by visiting their site here.

They're offering a 14-day free trial (or up to 5 generated issues, whichever comes first), and there's a promo code WELCOME50 for 50% off the first 12 months on any plan (valid through June 30, 2026, but you didn’t get that from us 😉).

Keen to skip the reading and get started?

Hit the button below to head on over and try HeyNews today 👇🏻

(FYI: This email is part of our collaborative work with HeyNews, but our views remain our own and are in no way influenced. Some links may contain affiliate links, which help support these emails and keep them free, and keeping you looped is the right thing to do)

Consultants spend 10+ hours a week in PowerPoint. SlideHub gives your team one searchable library of approved slides. Find slides, build with AI, and update decks without leaving Microsoft 365.

We’re big on saving time (without reducing quality), so we hope this adds another potential arrow to your email quiver.

Keep an eye on your inbox next week as we’ll be back with some more email learning, tools and fund stuff designed to help you win.

Your friend in email,

Des 💌

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