👋🏻 Hey! New here?

Sign up and get these sent, fresh to your inbox as they’re released.

Make sure to join our community today, here.

Mailmodo is an email marketing platform built around one core idea: what if your subscribers could take action without ever leaving the inbox?

That's the AMP email promise. And while AMP for email has been around for a few years now, most ESPs either don't support it or treat it as an afterthought.

Mailmodo has built their entire platform around it.

They're headquartered between San Francisco and Bangalore, trusted by over 10,000 brands, and they've positioned themselves as the go-to platform for interactive email marketing.

And the platform covers everything you'd expect (you know, solid drag-and-drop editing, automation journeys, segmentation, analytics, transactional emails, API access…the right stuff).

But the AMP layer on top is what turns Mailmodo into something that’s seriously captured our attention.

Think of it this way: Most ESPs help you send emails. Mailmodo aims to help you send experiences.

(Whether that sounds like marketing fluff or genuine innovation is exactly what we set out to test.)

Mailmodo's onboarding is clean and seriously well-guided.

You're not dumped into a dashboard and left to figure things out (we've all been there). The platform walks you through setup, and you can be building your first campaign within minutes (seriously, we tested this).

The template library is also stacked (like 60+ prebuilt-AMP/HTML-templates-across categories-stacked). And, not those "clearly designed in 2017" templates either.

Two things stood out immediately:

The Brand Kit feature, though seen on other platforms, made a solid impression because it matched the brand to a tee.

And the AI Template Generator? This is where we went down a rabbit hole…

You feed it a prompt (your campaign goal, your audience, your product) and it generates the full email layout. Not just copy, but a designed, structured, and ready-to-edit email.

We were sceptical going in (we've seen a lot of "AI-generated" emails that look like a robot ate a marketing textbook). But Mailmodo's output was genuinely impressive. The structure made sense, the sections were logical, and the copy was a solid starting point.

And it doesn’t stop at creation, because there are AI edits too!

Often, creation is where the journey begins and ends with AI in email. With Mailmodo’s AI tool, you take that a step further.

We got to enhance templates and our testing campaigns using the AI engine which conversed with us around improvements to content, structure and layout, and what it deemed needed improvement.

It then provided the HTML code itself to embed in the template, with optimised copy, content and visuals, which is just *chef’s kiss*

Think about it this way: You’re having your design guided while you build. The time-saving and ability to work quickly are extrapolated!

There are also those insanely valuable post-send insights into performance, audience engagement and optimisation…and that’s all happening in one environment.

Of all the platforms we’ve worked on, Mailmodo has one of the most powerful AI integration layers we’ve seen yet (and it looks like it’s being refined on the daily).

This is where Mailmodo earns its keep, because building an interactive AMP email here is (surprisingly) painless.

When you start in the drag-and-drop editor (which also works as a WYSIWYG editor if you prefer), all the usual stuff is there, and it’s good.

But then you scroll down to the AMP blocks…and this is where things get fun.

The AMP section is packed with interactive widgets you can drag straight into your email. We’re talking:

Forms: Full, multi-field forms that your subscribers can complete and submit without leaving the inbox. Lead gen forms, feedback forms, registration forms. All. In. The. Email.

Gamification: Spin-the-wheel, scratch cards, quizzes. I mean, “whack-a-mole”, for Pete’s sake! Who thought they’d play that in their inbox? Certainly not us…👀

Event detail capture: Calendar bookings, RSVP captures, and webinar registrations, all handled inside the email. For anyone running events or webinars, this alone could be worth the switch (IYKYK).

Surveys: In-email surveys with multiple question types. Your subscribers can literally rate, rank, and respond without ever seeing a browser tab. Response rates on these tend to be significantly higher than traditional survey links for obvious reasons.

E-commerce widgets: And it keeps giving. Product carousels, add-to-cart functionality, and checkout flows. If you're in e-commerce, the idea of a subscriber browsing and carting products inside their inbox is the future, like, right now.

Now, here's the important bit: While AMP is supported by Google, Yahoo Mail, and others, Apple Mail also supports HTML5 interactivity. This has been enabled in Mailmodo as well.

Whenever you create an interactive widget, it automatically detects whether AMP is supported and whether the email client is Apple Mail. If AMP is not supported, emails will show fallback HTML5 interactivity.

If the recipient uses something else, like Outlook, a normal HTML fallback is shown.

That's a non-negotiable for us, and they've nailed it, guys.

Beyond the AMP magic, Mailmodo's AI suite deserves its own mention.

We've already touched on the AI Template Generator, but there's more under the hood:

The AI Content Generator helps you write email copy based on your campaign goals and audience. Feed it your context, and it returns copy suggestions for subject lines, body content, and CTAs.

It's not perfect (no AI copy tool is yet), but it's a time-saver when you need to get campaigns out the door and stat.

AI Segmentation lets you describe your target audience in plain language, and it builds the segment for you. Instead of clicking through filters and conditions, you tell it what you want.

It's the kind of feature that makes you wonder why more platforms haven't done this…seriously!

The AI Campaign Analyser is a newer addition, essentially reviewing your campaign performance and giving you AI-generated insights on what worked, what didn't, and what to try next.

Early days for this feature, but the direction is promising.

And then there's the Remix feature. Take any existing template and let AI restructure it for a different purpose or audience. Pretty handy when you've got a proven layout but need to repurpose it quickly.

Individually, are nice-to-haves, we know, but with how AI is taking over the email strategy and workload space, a key time win we’d take any day.

Let's talk about those features that go beyond creation (because sending is only half the battle, ain’t it?).

Automation journeys

There are 50+ prebuilt journey templates alone for common flows (welcome series, abandoned cart, re-engagement, post-purchase). Goodbye, starting from scratch.

What makes this more interesting than most is the ability to trigger automations based on AMP interactions (yep, you read that right). Someone filled out a form inside your email? That can trigger the next step in the journey. Someone clicked a specific product in your carousel? Different branch.

That’s why we’re AMPed about this (see what we did there? We’ll see ourselves out now 😅).

Custom events

This one's for those more technically inclined (or has a dev team to bother). Mailmodo's custom event API lets you trigger emails based on external actions (think product views, sign-ups, course completions, purchases, etc).

It opens up hyper-personalised automation that goes well beyond standard list-based triggers (again, where you NEED to be automating).

Managed deliverability

This is a neat personal touch because they offer a managed deliverability service, which is essentially having their team help you with inbox placement, authentication, and domain health.

For senders who don't have a deliverability specialist on hand…you see why we’re mentioning this?

Integrations

The platform connects with CRM, omnichannel, and heaps more platforms, along with Zapier (which opens the door to thousands more).

Plus, their transactional email API works well for developers who need to trigger emails programmatically.

The standard ESP features are all present and accounted for. And they work as you'd expect (no surprises ). But that's the point…the table stakes are covered so the differentiators can shine.

Clever, Mailmodo. Clever.

Mailmodo is doing something genuinely different in the ESP space.

The AMP-first approach isn't a gimmick. When you see a subscriber complete a form, spin a wheel, or book a calendar slot inside the email you sent them, it clicks.

The potential for reducing friction and boosting conversions is real, and it's not something you'll find natively in most competing platforms.

The AI tools are solid and are also getting better. The template generator alone saved us meaningful time, and we’ll take what we can get right now…

What we like most:

Because these overviews are objective, here are improvements we’d love:

Fair, their “terminology” section is great, and they also allow you to reach an expert on their team (but for those folks who don’t “people” well, education always helps).

Overall, Mailmodo has earned a spot as a platform worth serious consideration, especially if you're an email sender looking to move beyond static emails and into interactive, conversion-focused experiences.

If interactive emails and AI-powered creation sound like your kind of thing, Mailmodo offers a free tier up to 500 subscribers, which is ideal to begin testing with!

This is great for anyone starting out in the email game, but they also have various plans based on your sending volumes.

We’ll leave the exploring up to you, little adventurer-of-email-things!

Hit the button below to head on over and try Mailmodo today 👇🏻

(FYI: This email is part of our collaborative work with Mailmodo, but our views remain our own and are in no way influenced. Some links may contain affiliate links which help support these emails and keep them free, and keeping you looped is the right thing to do)